The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.
The 4 A’s are: Acceptability, Affordability, Accessibility, and Awareness.
Marketing strategy defines priority markets, audiences and products. This is where Segmentation, Targeting and Positioning fits. Tactics will involve devising the best way to communicate these to audiences but typically won't involve a strategic review of which are the best audiences or product/market fit.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.